Muscat: In the context of what is called the Fourth Industrial Revolution, along with the swift growth of artificial intelligence and the evolution of technology that delivers media content, including smartphones and tablets, modern parents are encountering real challenges throughout numerous societies. These obstacles center on the task of maintaining principles, identity, and ethical standards while kids are exposed to content aimed at them from various digital and satellite sources that bring in foreign cultures, traditions, and values.
Last Thursday, the Ministry of Information introduced “Ayn for Kids,” a children’s section on the Ayn platform aimed at enhancing content specifically for this demographic. The goal of this initiative is to furnish children with informational resources that influence their understanding, nurture their personalities, and reinforce their national identity, all in accordance with the Royal vision and directives, as well as the objectives outlined in Oman Vision 2040.
Noura Mohammed Al Zadjali, a mother, shared her enthusiasm over the launch, stating, "This newly established interface will play a crucial role in linking generations to the core values of Omani culture through material grounded in our society, reinforcing our national identity—all delivered through programs that are readily available for our children. "
Speaking with the Oman News Agency (ONA), she remarked on what differentiates this interface by its congruence with the fast-paced developments of life and technology's overwhelming presence in various fields. "Our children must not be disconnected from it; they interact with what is shown on platforms, and we cannot overlook the important content that enhances their knowledge and skills. " She further mentioned that these platforms have taken the place of traditional TV channels for numerous reasons, including a wider range of content, increased options, and more flexible viewing times.
"As parents, we deeply appreciate any initiative that aids in the healthy upbringing of our children, ensuring they have access to secure content. The 'Kids Interface' on the Ayn platform will greatly simplify our task of selecting safe and intellectually stimulating content that enriches their leisure time," she highlighted.
Dr. Maamar Ali Al Toubi, an AI expert, spoke to the Oman News Agency and described the launch as a significant transformation in the media environment of Oman. "This initiative should not merely be regarded as extra children's content; it marks a pivotal point in the national shift towards interactive digital media—a strategic move in response to technological advancements that are reshaping how younger generations engage with knowledge," asserted Dr. Maamar.
"In a reality where smart devices outpace printed materials and a 'click' is quicker than turning pages, media organizations need to reconfigure their instruments to fit the evolving consumption habits," he stated. He characterized "Ayn for Kids" as a deliberate reaction to this situation, providing not just conventional child-focused material but a comprehensive vision where knowledge is presented in modern terminology and media literacy commences in early childhood—at a time when cognitive understanding and identity development take place.
He underscored that the importance of the interface lies in guiding Omani youngsters away from being passive consumers of globalized digital offerings—often shaped by unrestricted digital globalization—towards becoming dynamic participants in a culturally and ethically customized digital space.
This transition moves from one-directional media broadcasting to interactive participation, allowing children the opportunity to investigate and experiment within a secure environment. He emphasized that “Ayn for Kids” is not a mere replication of international models; instead, it is an Omani-crafted framework that integrates educational communication with technical appeal.
From a different technical viewpoint, he pointed out that the interface demonstrates a profound comprehension of digital security requirements, equipping children with selected content that protects them from misinformation. "It provides an engaging alternative to the randomness associated with globalized content, which often does not resonate with our Arab and Islamic values,” he added.
He described Ayn for Kids as a digital nurturing ground for Omani identity, clarifying that the Ministry of Information initiated it not simply as a technical fix but as an integral part of a national initiative aimed at evolving from traditional media to an interactive, inclusive, and innovative media landscape—actively shaping the consciousness of the new generation.
Dr. Ahoud Said Al Balushi, a member of the State Council, remarked to the Oman News Agency that the introduction of a specialized digital platform for children in the Sultanate of Oman carries significant educational, cultural, and social importance—particularly in light of the extensive digital influence children encounter today.
She confirmed that the platform will ensure a secure online space, reducing hazards linked to children accessing sites and applications that are not suitable for their age or culture.
Furthermore, she mentioned that the platform aims to close the digital divide in Arabic content tailored for children by providing interactive, enriching educational resources that resonate with Oman’s fundamental values and principles, while also strengthening national identity. The initiative takes into account the varying requirements of different age groups, especially in fostering digital inclusion for children with visual and hearing disabilities.
Moreover, dedicating space for young content creators will actively encourage their creativity in content creation and cultivate future media talents, thereby enriching Oman’s media environment, she noted.
Dr. Al Balushi highlighted the necessity for a united approach among various societal institutions to influence the development of young minds. This platform, centered around children, promises to be a pivotal educational asset, reinforcing Omani cultural values—fundamental components of its programs—though it remains essential that the main guidance derives from the child's closest surroundings.
She pointed out that as a digital platform designed for the interests of today’s youth, it will make a significant difference by sharing knowledge through fun and engaging experiences. Yet, the platform's effectiveness is contingent upon the proper selection of content by creators and administrators, alongside strategic marketing to stand out in a highly competitive digital landscape.
In parallel, Abdullah Hamad Al Harthy, who is the Head of the Media, Tourism, and Culture Committee at the Shura Council, highlighted to Oman News Agency the significance of the launch, which aims to cultivate a generation that possesses knowledge, values, and ethical standards—enabling them to adapt to change while maintaining their identity. "With its focus on Omani values and ethics, the platform directs initiatives effectively, involving Omani society directly, particularly the youth," he remarked.
He emphasized the importance of collaborating with specialists in children's literature to craft compelling scientific material that resonates with Oman’s essence, values, and heritage—anchored in faith, civilization, and enduring traditions. "The content should align with children’s aspirations and objectives, merging scientific topics with play and entertainment," he asserted.
He indicated that the launch arrives amidst a period of swift technological evolution, providing an essential alternative for children—ensuring their safety, correcting behaviors, and developing habits. "The platform creates a secure space for varied ideas, activities, and disciplines," he noted, advocating for partnerships with the Ministry of Education and other organizations to enhance student involvement.
"One of the primary responsibilities of the platform is to present information in a captivating way—to cultivate and showcase the talents of children, laying the groundwork for gifted contributors," Al Harthy added.
He mentioned that engagement with digital content has become an unavoidable aspect of reality, necessitating awareness and supervision among children. "Values taught at home, school, and within the community must strengthen self-regulation, particularly concerning the hazards posed by global digital content. "
He emphasized the need to inspire children to adopt advancements in science and technology while nurturing creativity in generating content that reflects Omani values—thus safeguarding society from disruptive forces that can alter behaviors and mindsets.
Dr. Wafa Salim Al Shamsi, a specialist in children’s literature, commented to Oman News Agency that the children’s interface on the Ayn platform represents a vital advancement towards creating a secure and enriched digital knowledge space for Omani youths—integrating cultural authenticity with modern technology.
She further explained that the interface can offer literary content that honors the local cultural landscape, enhancing Arabic reading to support linguistic and national identity. It simultaneously opens avenues for Omani writers and illustrators to produce high-quality digital literary works, encouraging a vibrant cultural dynamism and fostering regional collaboration.
Regarding how the content improves children’s awareness, she commented: “Awareness develops not just from facts but through narratives, illustrations, and personal reflection. When information is conveyed thoughtfully, it promotes critical analysis, understanding, compassion, and creativity through enjoyable, engaging materials—making intricate ideas such as environmental protection, acceptance, and cyber safety more comprehensible for young audiences in age-appropriate ways.
Values ought to be integrated into compelling narratives, allowing children to connect with characters rather than merely absorb lessons. ”
She recommended that parents utilize the platform for shared reading experiences, enhancing family connections and fostering language and listening abilities. “The platform can provide audiobooks and visual materials, even for preschool-aged children, while enabling parents to monitor interests and engage in discussions after reading—turning stories into opportunities for dialogue. ” A guide for parents on optimizing content for value reinforcement would be highly beneficial.
Emphasizing the significance of children's engagement with digital content, she remarked: “Engagement is crucial in our digital era. Simply consuming content is not enough—today’s youth seek interaction, choices, and control. The interface can promote this through engaging storytelling, literature-based educational activities, and creative challenges, nurturing not only language development but also imaginative skills and decision-making—essential competencies for the 21st century. ”
The children's section on the Ayn platform provides diverse content—educational, entertaining, and cultural—including cartoons, shows, audio materials, audiobooks, and more aimed at ages 4 to 18. It offers a thoughtfully designed digital edutainment experience featuring a visually attractive, child-friendly interface adorned with lively colors inspired by Ayn. It also prioritizes accessibility for kids with hearing or visual challenges.
Key attributes include safe content that reinforces national identity and ethics; unique content exclusive to the Ayn platform; individual child accounts with cartoon avatars; the option to download content for offline use; search capabilities for audio and visual resources; resume features for viewing or listening; and a section for child creators, promoting young talent and encouraging future media innovations.
The interface includes a variety of media formats, such as radio and television programs, Ayn-exclusive productions, animations, audiobooks, and over 65,000 audio/visual assets, with more than 8,000 specifically designated for children.
This initiative signifies Oman’s progress toward a secure digital future that is rooted in identity for its youngest citizens.
